Protecting professions. Safeguarding seas.

A brand obsessed with helping Lobstermen and conserving marine life.

Join us on a mission to save Lobstermen and Right Whales.

Two years ago, it hit me. I love whales, but hate the way the entanglement issue is playing out. It's painful seeing Lobstermen hit with unfair regulations and at the same time watch good science be ignored.

I'm inspired by those trying to solve this problem, but I'm frustrated with the speed of progress. It seems as though nobody is listening to each other. I am extremely driven by the urgency of the situation facing both Lobstermen and whales and strive to find a solution.

This issue has taken over my life and after countless hours researching, brainstorming, collaborating and speaking with ALL sides, I believe I can offer a path forward.

It may not be a perfect plan, but it's attainable and something we can start right now.

"Virtue lies in the middle ground." - Jose Rizal

One day, it occurred to me that with almost all consumer products, I have a choice. I can choose organic meats, free-range eggs, or grass-fed beef... the list goes on and on. I can align my beliefs with producers who hold my interests at heart in how they source and deliver those products to me.

However, with lobster, there is no distinction. While there are many efforts underway to reduce entanglements, there is currently no way for lobstermen or anyone in the supply chain to be rewarded by the consumer for their "good" behavior.

So, it got me thinking and obsessing. What if we built a brand from the ground up that passes on the premium to lobstermen for making ethical choices? What would those ethical choices be? What is the 'right thing'?

Thus, Linelesss Lobster was born.

Lineless Lobster is a brand that rewards Lobstermen with higher prices for an ethically sourced product.

It is a brand that aims to thread the needle between lobstermen and policymakers, while supporting fishermen and respecting science. If we can demonstrate that consumers will pay more, then we can begin to use this leverage to gather momentum and accelerate solutions that save both lobstermen and whales.

To do this though...we need to start with a "middle ground" approach.

THE PROBLEM

We need to act now.

360 Right Whales left

86%

Have been entangled.

Deaths since 2017.

We can't argue about entanglements. They do occur. What's up for debate is the how, who and where. Instead of pointing fingers, it's time to take a look within.

Restrictive policies that result in economic hardships

18,000

Industry jobs.

119 Million

lbs in 2022.

Everyone is trying their best, but often times decisions are being made without involvement from all stakeholders. These are decisions that have grave consequences.

Untested, unready solutions.

5-10 Yrs

Until viability of ropeless.

<20 Yrs

Until extinction.

Ropeless traps are a solution, however they are not the only solution. Unfortunately, we do not have time on our side. There has to be an interim solution.

WHAT CAN WE DO?

We need a plan and we need it now.